Case Studies and bedtime stories

The EMBABE Diaries

Work Your Magic Archive

February:

As usual, Lucy Kellaway’s column is a fountain of witty wisdom  on work; here (hope you have an FT subscription) she talks about some intriguing recent research regarding the “role traps” initially identified in the 1970s as ways in which women in business were “tokenised”, by slotting them into one of four stereotypes of women in power: Mother, Seductress, Pet and Iron Maiden. It appears that these role traps are alive and well in 2012, but that women are now slipping into these roles voluntarily and finding ways to use them to their advantage. You can find the original research article, by Judith Baxter, here (warning – it does read like a very long GMAT reading comprehension text). Interesting theory…

« Work Your Magic


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: